Canada Goose AR

Canada Goose, in collaboration with Studio Babelsberg, organised a virtual tour of Berlin that shined a light on underrepresented artisans in the film industry. With 'Live in the Open' as tagline, Canada Goose wanted to motivate people to go outside. The web app guides visitors through five locations, where behind-the-scenes content is triggered. Berlin residents could pick up a free postcard at the Canada Goose Berlin store and use it as an AR trigger to view the content at the exact location where the films were shot.

To give the craftsmanship feeling, the main graphic elements are handwritten notes (mimicking directors notes), a paper-feel map for people to navigate Berlin, and commissioning from French artist Pascal Pillard hand-drawn illustrations the different films in our AR/VR world.