Ghost messaging

Ghost has a unique feature, the ‘Ghost Messaging’ mode, which allows users to send anonymous messages to private groups, encouraging safer, more honest and more playful discussions. The app makes it easy to share embarrassing or honest thoughts, and injects a level of play in the conversation with friends.

With a primarily Gen-Z target audience, Ghost needed to speak to a generation that is well-versed in expressing and protecting their identities and has a healthy suspicion of large digital platforms. The art direction is inspired by the emoji culture and DYI collages to reinforce the idea that the community can play with the brand identity elements making it thier own.