monopo portfolio

When monopo started to grow and expand into new offices, it became crucial to re-think the company brand identity and ensure its consistency throughout the network and communications. The concept behind the new brand identity is the “monopo lens” which became a metaphor for the company philosophy, the collective perspective of unique individuals working together. It's a visual device that exists in many shapes and forms, always altering what you see in an unsuspecting way. Building on the brand identity, the monopo lens became the main interactive element in the new website design as well.

Another pillar of the new monopo brand identity is the ethereal colours palette which reflects another fundamental aspect of the monopo spirit. monopo has in fact always had a certain mysterious, dreamy, ethereal and intangible image, that can not be defined by a fixed colour palette and instead is represented by an ethereal mix of hues. The result is an ever-expanding set of complex gradients that represent monopo's approach to creative collaboration, which is fluid and emotional, driven by spirit rather than process. The gradients are created with a generative art tool coded by the digital artist Damien Mortini which powers the interactive background in the website too.