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Presight Partners

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Within the category of Fund-Of-Funds, Presight Partners aims to be a fresh alternative, attracting younger, emerging fund managers. I was in charge to build their launch website and visual identity to set the company apart within the risk-averse fund-of-funds category. 

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      Client:
      Presight Partners
      My Task:
      Art Direction & Design
      Platforms:
      Desktop & Mobile

      A "fund-of-funds" is an investment firm investing in other investment funds rather than direct assets. A “fund-of-funds” can be seen as a meta concept as it literally sits on top of other investments. To represent this aspect of the brand, I took inspiration from metaphysical and surreal universes for the art direction and collaborate with a talented illustrator to create abstract and symbolic illustrations.

      Credits:

      Agency: monopo london

      Art Direction & design: Stella Grotti

      Illustrations: Jorie Einarsen

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