Presight Partners
Within the category of Fund-Of-Funds, Presight Partners aims to be a fresh alternative, attracting younger, emerging fund managers. I was in charge to build their launch website and visual identity to set the company apart within the risk-averse fund-of-funds category.
Client:
Presight Partners
My Task:
Art Direction & Design
Platforms:
Desktop & Mobile
A "fund-of-funds" is an investment firm investing in other investment funds rather than direct assets. A “fund-of-funds” can be seen as a meta concept as it literally sits on top of other investments. To represent this aspect of the brand, I took inspiration from metaphysical and surreal universes for the art direction and collaborate with a talented illustrator to create abstract and symbolic illustrations.
Credits:
Agency: monopo london
Art Direction & design: Stella Grotti
Illustrations: Jorie Einarsen
