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Smollan

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When launching their new visual identity to its 80,000 staff worldwide, Smollan wanted to make sure everybody truly understood the intentions behind the rebrand.

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      Client:
      Smollan
      My Task:
      Web design
      Platforms:
      Desktop, Mobile
      Awards:
      Honorable mention on Awwwards

      Smollan is a global leader in retail marketing, spanning more than 50 offices worldwide, with over 80,000 staff. At the start of 2021, Smollan was ready to launch their new visual identity but faced a recognizable challenge: how to get all 80,000 engaged? A digital space that tells the story of the company, from its early days to its vision for the future, seemed the best way to do this. Visitors could travel through the 3D-space and discover the story as they scroll.

      Smollan’s new identity system consisted of four “moods”. Four versions of the visual identity that allowed the brand to show up slightly differently depending on the context. From a more formal mood for annual reports to a very casual mood for internal comms.

      Credits:

      Agency: monopo london

      Web design: Stella Grotti

      Developer: Misaki Nakano

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